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Morning Theatrette Session Day 1
President Welcome and ACWA AGM
ACWA President Neil Fox welcomes Car Wash Show Australia guests. During the session Neil will undertake the formalities of the ACWA AGM.
Presenter
Neil Fox
Date & Time
Wednesday 14 August 2024
8:20am
Keynote Branding - "Beyond Clean Cars: Building Brands for Customer Loyalty"
In the competitive world of car washes, branding goes beyond just clean cars.
Voted by Australian CEOs, Gary is a three-time TEC Speaker of the Year winner. In this not-to-be-missed session, Gary will share insights on successful branding strategies that drive customer loyalty and profitability in the car wash industry. Learn how to stand out from competitors and position your wash for success in a changing market.
Join us for a deep dive into the importance of branding in the car wash industry. Learn how to differentiate your wash from competitors, build customer loyalty, and position yourself for success in a changing market.
Discover why branding matters more than ever, and gain insights into successful branding strategies that drive customer loyalty and profitability.
Presenter
Gary Bertwistle
Date & Time
Wednesday 14 August 2024
9:07am
Tunnel Vision: Converting In Bay Automatics to Drive Success
Frank Cazares has a wealth of car wash experience, having been part of the Sonny's family for over 25 years. He currently holds the role of Equipment Sales Manager for Sonny's Enterprises, Inc.
At the Car Wash Show Australia 2024, Frank will highlight innovative examples of how automatic and self-serve car washes in the United States have successfully converted to tunnel washes.
Frank will demonstrate how to transform your in-bay into a high volume mini tunnel for maximum revenue, boosting customer visits and loyalty. Learn strategies to wash 10X more cars than an in-bay with premium applications for higher profits.
Discover actionable steps to achieve faster ROI with higher average tickets and recurring club plans. Explore how to optimize your space with adaptable equipment solutions, turning challenges into opportunities for business growth.
Don't miss this opportunity to revolutionise your car wash business and stay ahead of the curve!
Experience a must-attend presentation that will inspire and motivate you. Only at Car Wash Show Australia 2024.
Presenter
Frank Cazares
Date & Time
Wednesday 14 August 2024
9:54am
What the Hell is Digital Marketing Anyway (Part 1)
This two-part presentation is not just marketing theory.
Ed has worked with a Gold Coast car wash business for six months to gain a deeper understanding of the car wash industry and test what works and what doesn’t.
The content of the two digital marketing sessions includes:
• Introduction to digital marketing - getting the basics right
• Digital marketing channels - from paid advertising, search engine optimisation, email marketing to social media posting and more.
• How website, ad platforms and email marketing software works.
• When do you need an agency and what can you do yourself.
• Digital marketing spends and returns.
• Car Wash Case Study results.
Presenter
Ed Wright
Date & Time
Wednesday 14 August 2024
10:38am
Uncover Unpublished Insights: The ACWA Car Wash Industry Consumer Study 2023
In this session, Alastair will unveil never-before-published insights from our recent
consumer survey.
Alastair will deep-dive into the latest trends shaping the car wash industry, focusing on
the critical Millennials vs Boomers and Male vs Female demographics.
This session is not just about data; it's about translating insights into action.
In this session you will:
• Gain valuable insights into the contrasting attitudes and behaviours of
Millennials and Boomers towards commercial car washing.
• Understand what drives these two key demographics and how you can tailor
your services to meet their needs.
• Explore the differences in preferences and expectations between male and
female consumers when it comes to car washing.
Learn how to create a more inclusive and appealing experience for both genders.
Presenter
Alistair Liptrot
Date & Time
Wednesday 14 August 2024
11:20am
Morning Theatrette Session Day 2
Keynote Speaker - Beyond Customer Service: Creating Unforgettable Customer Experiences
The car wash industry is rapidly evolving, and customer experience is becoming increasingly crucial in this dynamic and competitive market.
Understanding and delivering a superior customer experience is not just a trend but a necessity that can significantly impact a company's brand, customer loyalty, and overall success.
Voted by Australian CEOs, Gary is a three-time TEC Speaker of the Year winner. In this not-to-be-missed session, Gary will share insights on the importance of creating customer experiences.
Join this session and discover how to create great customer experiences, how important they are to shaping brand perception, and what you can create experiences that will make your wash stand out from the pack.
Presenter
Gary Bertwistle
Date & Time
Thursday 15 August 2024
8:30am
Special Guest - The Road to Car Wash Success: A Lifetime Journey
Get set to be inspired by one of the USA's most influential car wash figures and discover an individual's phenomenal path to success when Marcus Kittrell tells his story.
Experience the extraordinary as we present keynote speaker Marcus Kittrell, a trailblazer in the car wash industry whose journey from a 16-year-old driveway attendant to a visionary leader with over 135 car wash sites across the USA.
Marcus's story is one of resilience, innovation, and unwavering commitment.
At 22 years of age, Marcus took a leap of faith, acquiring his first IBA car wash, marking the beginning of a remarkable ride that would see him pioneer the USA's second-ever Express Car Wash and, in doing so, play his part in the revolution of US car washing.
In 1986, he founded Marc Marc-1 Car Wash, which now operates 14 car washes under the Marc-1 brand, a testament to his entrepreneurial vision and leadership.
In 2018, Marcus founded Mammoth Holdings, a ground breaking company that brings together leading car wash brands under one roof. Today, Mammoth Holdings boasts 135 locations across the USA, with a vision to amass 500 sites by 2025.
Don't miss this opportunity to witness Marcus Kittrell's remarkable journey and gain insights into the future of the car wash industry.
Presenter
Marcus Kittrell
Date & Time
Thursday 15 August 2024
9:17am
Uncover the Secrets to Success: Identifying and Financing Your Ideal Car Wash Site
Join Rory Hilton, owner of Car Wash Sales and Advisory, for an essential session on identifying and financing your ideal car wash site.
Whether you're eager to buy and seeking intelligence or you're a seller aiming to optimise value, this session offers invaluable insights from both perspectives.
Learn from Rory's extensive experience and understand the key factors that make a car wash site perfect.
Discover practical strategies for identifying prime locations, assessing potential profitability, and negotiating the best deals.
The session will feature a segment during which a leading financier will provide direct insights into financing your next wash.
Whether buying or selling, this presentation will empower you to make informed decisions on your next car wash purchase or sale!
Presenter
Rory Hilton
Date & Time
Thursday 15 August 2024
9:59am
Unlocking the Potential: The Future of In-Bay Automatics
Join us for an insightful session on "Unlocking the Potential: The Future of In-Bay Automatics."
This presentation will provide a comprehensive perspective on In-Bay Automatics, their position in the US market.
Explore the potential and future innovation in the In-Bay Automatic sector, as well as strategies for maximizing onsite efficiencies.
And gather practical insights into enhancing customer loyalty and increasing revenue streams.
Don't miss this opportunity to explore the exciting future of In-Bay Automatics!
Presenter
Jason Hayes
Date & Time
Thursday 15 August 2024
10:41am
What the Hell is Digital Marketing Anyway (Part 2)
This is the second of a two-part presentation .
Ed has worked with a Gold Coast car wash business for six months to gain a deeper understanding of the car wash industry and test what works and what doesn’t.
The content of the two digital marketing sessions includes:
- Introduction to digital marketing - getting the basics right
- Digital marketing channels - from paid advertising, search engine optimisation, email marketing to social media posting and more.
- How website, ad platforms and email marketing software works.
- When do you need an agency and what can you do yourself.
- Digital marketing spends and returns.
- Car Wash Case Study results.
Presenter
Ed Wright
Date & Time
Thursday 15 August 2024
11:23am